Chapter+4+Questions

Chapter 4 Questions:

-Looking at the event brochure, include as many “loss leader” events that your organization is hosting · Freeman-offering a complimentary furniture package for exhibitors · Priority Networks-data service company-offers an advanced rate for people that send order form at least 15 days before event. Otherwise will be charged the standard rate · AmericanAirlines and United are offering discount rates for travelers -  What type of “merchandising” are they offering? -  Look at all of the individual events making up the conference and include all organizations included as sponsors or providing donations · Visit Florida · City Pass, Inc. ·  Wynham Hotel Group · Texas Tourism · American Express -  What might the conference organizers need “seed money/cash reserves” for when organizing the conference? · Cash reserves because it is an annual event held every year -  Describe the sponsorship opportunities available? (Silver, gold, platinum, etc.) o How much does each level cost? · Chair and Vice Chair-$150,000+ Wynham Hotels · Diamond-$150,000+ · Platinum-$85,000+ · Gold-$50,000+ · Silver-$15,000+ · Bronze-$10,000+ <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Friends-$5,000+ <span style="font-size: 12pt; font-family: 'Courier New'; mso-list: Ignore; msofareastfontfamily: 'Courier New'; msolist: Ignore;">o What does it include in return for the sponsors (ex. Name included in all promotional material, a table at the sponsored luncheon, etc.)? <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Want sponsors to have a productive experience <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">·  Vickie Singer-vsinger@ustravel.org- for additional information about benefits, visibility, and investments <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Participating sponsors will automatically receive a tentative hold on the same sponsorship opportunity the following year by signing a letter of intent within 60 days of completion of the event -  Do you notice any pattern with the sponsors of the event (Are they all banks; Are they industry related?)? Describe the relationship the sponsor might have with the organization hosting the event. <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· All the sponsors are industry related-want to sponsor the event to increase American tourism so they may also potentially benefit from tourists. This is a good way to get their name out there and promote their product/service. -  Name two types of sponsors/donors that your conference does not have and why would you choose them to call on to become a sponsor? <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Hyatt-All over the world, well known hotel chain, has a good reputation <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· -  Give one example of a sponsor of your conference and explain what measure they could use to track their return on sponsorship investment to you – and how can they do this? <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Visit Florida-compare sales for a specific period of time after the event and compares those sales from the previous year, <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Compare tourism sales in Miami, FL to tourism sales in other tourist destinations similar to a the geographic area the event was held <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Offer a discount to an attraction in Miami through a specific period of time with the purchase of registration for the event (proof-of-purchase) -  What hospitality opportunities are available at your conference for you to use as a bargaining tool to entice potential sponsors (Private cocktail reception with Keynote Speaker prior to the dinner, etc.)? <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Golf Tournament <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Media Marketplace-when U.S suppliers visit press at their tables <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Lunches <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Drawing -  Include one sponsor OR in-kind sponsor for your conference and indicate what type of product samples that you would encourage them to bring to the conference to distribute to the attendee’s. How would you suggest they distribute them? <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· City Pass Inc.- give out small booklets with attraction tickets-citypass programs in 10 different cities and offers up to 50% off on popular attractions. Booklets consist of maps, attraction hours of operation, transportation directions, best times to visit, tips from the experts in National Geographic Traveler Magazine, and money-saving coupons. Booklets are valid for 9 days. <span style="font-size: 12pt; font-family: Symbol; mso-list: Ignore; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· These should be distributed the last day of the event-hand them out during the drawing. That way people that don’t win the prize will still get something and not be totally disappointed and walking away with nothing.