Chapter+1+Questions

Chapter 1 Questions: -   Category of Event: Tradeshow -   Title of your conference as it is being advertised? Do you feel that it is acceptable, or would you change it? If you would change it, what would you change it to? Title of Event: Miami International Pow Wow I think that the name of the tradeshow is original, but I feel that I would change it to a name relating more to what the tradeshow is about. I would change it to Miami International Travel Show/Pow Wow. -   How does your event use the three E’s of marketing? ·  Entertainment: Local sightseeing tours and evening events ·  Excitement: Going to Miami, interacting with international and domestic travel organizations all over the world, offers great advertising opportunities ·  Enterprise: Being able to be exposed to new ideas and people all over the world to increase USA travel. -   5 p’s of marketing pertaining to the event: o  Product – ·  U.S Travel Association Tradeshow ·  Place to interact and do business with travel organizations around the world that otherwise would have been done through extensive travel ·  Come up with ways to increase U.S travel o  Price – what is the cost and what do you receive for the price? ·  Prices depend on what people register for ·  It is more expensive if you are not a member ·  Also depends on what type of booth a person has ·  It is less expensive if someone (member or non-member) registers before November 17th __ Individual Registration Fees  __ ·  Price before November 17th for members- $725 ·  Price before November 17th for non-members-$ 1, 125 ·  Standard fee after November 17th for members-$995 ·  Standard fee after November 17th for non-members-$1,325  ·  Individual exhibitor delegate registration includes admittance to all official International Pow Wow functions, including meals and evening functions; local transfers for all official International Pow Wow events and activities; ground transportation from the Airport to Host Hotels and back; and all publications issued as part of the registration package. These fees do not include booth rental, housing or other transportation.  __ Booth Fees __  ·  Rental of booth space includes one 4' draped table, two chairs, one wastebasket and a standard identification sign with booth number   __ Extra Appointments Option __ ·  Able to get more appointments if do this option ·  Able to request 20 more buyers o  Place – where is it being held (include any overflow hotels or facilities, do you have to pay for parking and how much, do they promote surrounding attractions to visit and explain which ones – are their links on their site, do they discuss any safety concerns, do they discuss transportation opportunities?   ·   Miami, Florida-Miami Beach Convention Center   ·   Host Hotel-paid for by U.S Travel Association   ·   Promotes tours (3) in Miami during the tradeshow-has a link to a brochure for each tour   ·   Transportation-AmericanAirlines (7-10% off) and United (5% off) offer discount rates for people attending the pow wow. Provide links to the airline’s websites.  Ground Transportation-provided for-shuttle bus from airport to Host Hotel and from Host Hotel to the Miami Beach Convention Center and evening event locations. Offers a link to car rental companies. Alamo, Avis Budget Group, Dollar Rent a Car, Hertz, and National are offering discount car rental rates for the pow wow. o  Public Relations – do they have a press release posted on their site? If so, please provide a copy of it. Do they have a button or link for the media to contact them about information, or is there just a general “Contact Us” area? Include a copy of the press release that you completed as a homework assignment ·  There is no press release posted for this event on the website. They do have very brief press releases posted relating to news topics, mostly political ·  Displays what kind of media will be at the event that business people can talk to about their ideas and materials ·  Have an online database where you can get contact information on people attending the event-or you can purchase the database for $300 dollars and it includes organization names, delegate names, addresses, phone and fax numbers, and email addresses ·  Has a general “Contact Us” area o  Positioning – what makes this event different/unique compared to other conferences that would be considered competition – this will require further research of similar conferences by comparing locations, costs, programs offered, etc.   · -   Event Survey
 * **__Booth Fees __** ||
 *  || **Members **  || **Board Level Members **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">  || **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Non-Members **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">  ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Single Booth || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$2,695 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Complimentary || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$3,895 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Single Shared Booth* || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$3,695 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$1,000 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$4,895 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Double Booth || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$6,390 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$3,940 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$9,390 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Double Shared Booth* || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$8,390 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$5,940 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$11,390 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Triple Booth || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$9,535 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$7,085 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$14,085 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Triple Shared Booth* || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$12,535 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$10,085 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$17,085 ||
 * **__<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Extra Appointments Option __**<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';"> ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';"> || **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Members **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">  || **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Board Level Members **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">  || **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Non-Members **<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">  ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Single Booth || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$225 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$225 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$275 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Double Booth || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$450 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$450 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$500 ||
 * <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">Triple Booth || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$675 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$675 || <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman';">$725 ||