Chapter+3+Questions

Chapter 3 Questions:

-   Does your event provide online registration? If so, explain the process and if they will process your payment, or if it will only accept registrations and then the attendee must mail in payment. If they have a “shopping cart” option to collect payment, which do they use? Is there a certain registration software that they are using (usually if they are there is a logo of some sort on the registration page like “powered by CVENT” vs. the conference.  ·   Yes, the event offers online registration. You need to use login codes that your organization has or you can click and receive login codes and receive them in 48 hours. Once you have your login codes there is a link that says click here to register online.   ·   They use a shopping cart option to collect payment- I was not able to access without the login code   ·   When you log in you can update your contact and organization profile information and register delegates    -    What is the exact URL/Web address for your event? Do you feel this is acceptable, or would you change it? What would you change it to?   ·   [|www.tia.org/powwow/advertising]  ·   No, I would not change it because it consists of the name of the Travel Association the annual event name and what the event is promoting/the objective -   Does the opening page grab your attention? Yes, it has the logo of the Pow Wow and says “Still Time to Register!” Then it has general information posted about the event and offers advertising opportunities -   Does the site include a FAQ’s section, and list the top five questions. ·  Top Five General FAQ’s 1.)   What is International Pow Wow?    2.)    How do I make the most out of U.S Travel’s International Pow Wow 3.)   What is the dress code?    4.)    Can I bring my spouse/guest/child to an evening event? 5.)   Can I purchase a ticket for the evening event?   ·   Also have FAQ’s regarding registration, exhibitor booths, appointments   ·   Also have FAQ’s pertaining to research, publications, and general travel    1.)    Are more American traveling by auto? 2.)   Are more Americans traveling in the U.S as opposed to overseas?    3.)    Are more trips booked online? 4.)   What are the top reasons, purposes of travel, and popular seasons to travel?    5.)    Are more people taking leisure trips? -   Another chapter previously included attractions and hotels, but are there any other company links that the event organizers include on their site that they may have traded with? ·  Freeman ·      -    Is there an option to “Make this site your Home page?” No    -    Do they have a newsletter or email list that you can subscribe to? ·  Yes, TIA Newsline semi-monthly newsletter. They have different subscriptions (research packages) relating to U.S Travel Association, premier subscription package, domestic basic subscription package, and international subscription package. -   Are any of the pages slow loading? No   -    Do they offer anything free on the site such as “Enter this drawing by 5/1/09 and have a chance to win an overnight stay the first night of the conference?” If not, what would you suggest offering and how? Example: would you have a weekly drawing for something based on the registrations you received that week? If so, what items? Usually, you want early attendance so you could offer more expensive prizes farther out, and reduce the value of the prizes the closer you get to the convention date. ·  The only drawing is the last day of the event-$10,000 prize sponsored by American Express ·      -    Did they sell any banner ads on their site and to whom? Is there an option to purchase ad space on their site, and for how much? No   -    Do they have any house ads on their site? ·  Yes-on the bottom of their homepage GetATravelJob.com ·  [] -   Find two REAL EZINES that you would consider advertising your conference on. ·  BestEzines ·  The Ezine Directory -   Think of five keywords you might use as a potential attendee that heard about your event but cannot remember all the details and they would like more information. They do not know your Web address. Go to a search engine (and include which one), and type in the five keywords. If your conference is on this list, print it out and include it in the project, and explain it. If it does not come up, explain which keywords you used, and try different keywords or search engines until it comes up. Include the steps you needed to take in order to receive results. ·  AltaVista-International U.S Travel Association Tradeshow-the event did come up it was the fourth link listed on the page ·  [] -   Using partnership/affiliate opportunities include three sites that you would consider trading links with. ·  CNN-the TIA website has updated news on politics and travel trends, research, etc. it would also be beneficial to have a link to CNN.com ·  CVB Directory-meetingsnet.com-trends in the travel industry/how to be successful/way to find special events/etc. ·  Atlas Travel Web.com-top travel destinations -   Do they have merchandise for sale, and what items (mugs, shirts, etc. with logos of the conference)? ·  Label pins $3 -   Do they have any audio or video about the conference on the Web site (be sure to include in your presentation if they do). No   -    What is the contact info on the Web site – for more information contact: is it a person’s name, a general mailbox, info@myconference.com ? ·  General mailbox for international and domestic information ·  A person’s name to get advertising and exhibitor information ·  A person’s name to get sponsorship information